What is a trunk show?
A trunk show is an opportunity for a manufacturer to bring in their entire collection to a retail partner. As much as an optical boutique like ours would love to carry every frame in every color, we get to choose our inventory carefully (PS – stay tuned for an upcoming blog interview with our office manager on how she chooses which frames to bring in the store)!
During a trunk show, we get a limited opportunity to bring in every frame from one of our manufacturers in every color and it is SO fun. This summer, we’re bringing one of our longtime favorites, Lafont Paris who is also celebrating their 100th year in business!
Who is Lafont?
Here is a snippet from the Lafont website about their rich history in eyewear:
“Lafont’s story begins with Louis Lafont in 1923 and the opening of his optical boutique at 11 rue Vignon Paris. The Maison took a pivotal turn in the 1980’s with Laurence and Philippe Lafont introducing their iconic frame – GENIE. Today Thomas and Matthieu, fourth generation the of Lafont family, head Maison Lafont, where independence remains a pillar of the brand.
Together they are committed to the future ensuring eco-responsibility in their products and services.
Lafont is full of color and Parisian style. Signature colors and patterns are combined with seasonal shading forming unique and exclusive designs. Evidence of the authenticity of French eyewear expertise and French manufacturing found in the unique combination of artisanal craftsmanship and technology that is fundamental to the House.
One passion guides our collections: a beautiful product made with care and attention to detail.”
With over 500 additional frames in stock, we hope that you join us for return of the annual Lafont Trunk show!