New Ways to Communicate

Patient Communication Software Update!

We recently started working with a patient communications company that has expanded our ability to communicate with our patients electronically.  We wanted to bring you up to speed on the new ways that you are able to make contact with us and schedule appointments.

Scheduling Appointments – Online!

Do you go over your to-do list in your head at the end of the day?  Now it’s easier than ever to cross off that “Schedule Eye Exam” task… On the top of our webpage, there is a “Request Appointment” link that will take you to a separate window to schedule an appointment with one of our doctors.  First select the appointment type – the only choice here is if you’d like a contact lens exam in addition to a regular eye exam, or just a regular eye exam for a non-contact lens wearer.

Are you looking to schedule another type of appointment?  In this case, please call 360-647-2020 so we can properly assess the immediacy of your visit.  You can also text this number (see below)!

Then you’ll select the doctor (or provider) you would like to see.  This is the best part – it will show a calendar of that doctor’s available times for the next six months.  Select a date and time that would work in your schedule.  Fill in your information and submit your request.  We will review your request as soon as possible.  If the appointment time is still available, we will confirm your appointment and you will receive an email saying YES we will see you at this time.  If that appointment time does not work for whatever reason we will let you know that we will need to find another time by email (this rarely happens).   Give it a try!  It’s so easy!

Appointment Reminders

If you’ve provided us with an email address and/or phone number that can receive text messages you will receive reminders of upcoming appointments through these channels.  Let us know that you can make it by following the confirmation instructions provided.  If you cannot- an email or text response is a great way to let us know.  If you don’t like this style of communication and would like us to send you postcards for your yearly eye exam and give you a call to remind you of an upcoming appointment it is easy to opt-out of these types of communications, please follow the directions in the text or email to opt-out.

Survey Says!

We love and appreciate feedback.  If we have your email address, after your visit you will receive a request for a short survey.  Please feel free to add comments- it’s very helpful for us to know how we can better serve you!  Being a small, independently owned office we appreciate that we can make local decisions that best fit our patient’s needs.  Let us know what they are by responding to a survey.

Text Messaging

Texting is an easy, quick, any time of day way to send us a question or concern.  You can text our general phone number: 360-647-2020 and we will respond to you as quickly as possible.  We also might reach out with glasses arrival information, insurance information and more using this media.  Texting is not a secure messaging platform and could be viewed by third parties.  Before sending any confidential HIPAA protected information we will ask for your consent.  Let us know if you would like to opt-out of this communication method.

As technology has brought us more options to communicate we want to use these to reach our patients, and remain respectful of their wishes.  If you have any feedback feel free to give us a call (360-647-2020), send us a text (360-647-2020) or an email (!  We’d love to hear from you any way!

As a reminder – we also love to communicate with Facebook and Instagram!  Follow us for the latest frame styles, doctor’s advice, schedule updates and more!

Thank you!

Face a Face Trunk Show

February 15th ♥ 10am – 4pm

Hard to say if there are any frames COOLER than Face à Face… you have to keep some of these styles on ice!



The breadth of collection covers a day at the coffee shop…

or a night out on the town…

We would be delighted if you could join us to see the entire collection for our Valentine’s Theme trunk show on February 15th.  In addition to hundreds of beautiful frames, there will be sweet treats, lovely gifts and show specials.  Please be our guest but be prepared to fall in love at first sight with a beautiful pair of Face à Face frames!


See a preview of the full collection:

Facebook Event – Click going or interested for day of reminder HERE

Anne et Valentin Trunk Show

November 14th ♥ 10am – 4pm


Join us and fall in love with your new frames.  The most stunning, thoughtful, provoking eyewear collection you will ever see.  A masterful designer influenced by Pop Art, the Beat generation and Art Deco married an optician with an exceptional attention to detail and passion for quality and the result is Anne et Valentin eyewear.  It’s a true love story and we can’t wait to share the passion behind this beautiful, handmade eyewear.

For a preview – please visit Anne et Valentin.

Tuesday, November 14th – 10am – 4pm.

To RSVP and have a day-of reminder – click “Going” or “Interested” on the Facebook event site HERE.

End of Season Sunglasses Sale!

Here we are on October 3rd still enjoying summer like sun with the wonderful fall crisp to the air.  I find myself wearing my sunglasses year round while I drive – especially on those wonderful days the sun peaks out after the rain and the sky is glorious- but the glare is blinding.

It’s a great time to come check out our sunglasses inventory- all sunglasses frames in stock are 30% off through the end of the month.  We’ve got such a great variety this year thanks to our partnership with INVU Sunwear- which offers beautiful polarized sunglasses at a great value.


What’s your style? Luxurious, Ombre, Engineered, Classic, Glam, Funky, Fashion-foward, Athleisure, Fun?  We’ve got it all.  Stop by soon!

Flashes and Floaters- Signs of Retinal Detachment

Just two weeks ago, a patient walked in the office for her yearly eye exam.  Nothing strange going on- just wanted to see if she needed to update her glasses.  She didn’t expect to be going into emergency surgery for a retinal detachment later that afternoon.


Despite a lack of symptoms, this patient was fortunate enough to be caught before there was irreversible eye damage.  This served as a good reminder for us to bring to light a few visual phenomenons that should alert you to contact us right away.

  • Spots – small cloudy specks that become noticeable when they fall in the line of sight
  • Floaters – a dark or grey or spot or speck that passes across your field of vision and moves as you move your eye.
  • Flashes of light- appears as lightning bolts, flickering lights or random sparks in the field of vision.

These three signs can be normal visual occurrences and some- especially floaters- increase gradually with the more birthdays we have.  However- if there is a sudden onset of one or more of these symptoms it is important to be seen as soon as possible.  Because there is no pain associated with a retinal detachment- it’s important to know about these signs.

When a retina detaches the tissue on the back of your eye becomes separated from the supporting tissue- and when separated it cannot function and process the information that creates visual images in your brain.  If a retina does not get reattached surgically, the vision loss can be permanent.


Spots – floaters – flashes – if they suddenly appear in great frequency- please get checked out.  Also – remember to stay up to date with yearly visits to the optometrist!

Lucy’s First Glasses

Survey says! Parents talk about back-to-school eyecare

VSP (Vision Service Plan) Vision Care released the results of a survey (see full article here) sent to 1,000 US parents on the topic of children’s eye exams this month with interesting results:

  • 80% of parents say “back to school eye exams are important for my kids” … yet only 50% of parents actually do it
  • One third of parents think that annual eye exams are unnecessary
  • Half of parents don’t know that 1 out of 4 kids have some kind of vision problem
  • 83% of parents take their kids to the dentist every year, but only 56% of parents take their kids to the optometrist every year

When as much as 80% of a child’s learning is visual- we would love to see these survey numbers grow to show a more proactive approach to children’s vision and eye health in Whatcom County.

I told our friend Lucy’s mom Carly about these survey results and she was kind enough to share her story about Lucy’s experience with getting her first pair of glasses at five years old:

Lucy’s First Glasses

“I knew something was up. She was always saying that she could see just fine, but it was in the little things, like inching closer to the tv and complaining about bright lights. The thing was, it didn’t stop my feisty five-year-old from turning cartwheels, hitting baseballs or even reading. And even when I brought up my concern at her yearly checkup, it wasn’t clear if Lucy’s vision was  impaired or if it was just her age. And so I put it off.

But after getting a recommendation from Lucy’s kindergarten class, I finally made an appointment to see an optometrist. My suspicions were right and actually much worse than I would’ve guess. She’s near-sighted, far-sighted and her vision was warped from astigmatism. As I understood it, if she were an adult, this would make her legally blind. BUT since we caught this early enough, we are working towards improving and reversing this.
The fun part was picking out new frames. We headed over to see Caitlin at Binyon Vision and she and the staff at Binyon were incredibly helpful and patient with helping us find and fit the perfect pair for Lucy. She loves her red frames!
I remember when she first put them on how she started giggling and pointing to her brothers “dots” (moles) on his face that she had never seen before, and how she was silent (a rarity) the whole way home while looking out the car window. It’s opened up a new world of clarity and detail.
The best part about getting started with glasses now, is her steadily improving vision. Over these past nine months, her prescriptions have incrementally corrected her eyesight, and have helped her eyes develop and become stronger on the own.
After learning that 80% of learning is visual for kids, and that 50% of parents choose to skip annual eye exams, I hope Lucy’s story encourages other parents to have their kids’ eyesight tested early and regularly.”
photographer: Carly Navarette (lifestyle photographer in the Pacific Northwest – learn more here)

Lafont Paris Trunk Show Coming June 6, 2017

You’re Invited to the 2017 Lafont Paris Trunk Show!

What?  Every spring, our wonderful Lafont Paris sales rep Michael brings all his bags – every frame from every Lafont collection in every color.  Yes, that’s a LOT of wonderful, handmade, unique and colorful frames.

In addition to frames, we have great refreshments, a photobooth, raffle prizes from some of our favorite downtown shops and this year! a special guest.  Marlene from Lipsense will be in the office during the trunk show with her collection of amazing products – smudge-proof lip color in a wide variety of colors.  How fun will it be to pick out a great pair of glasses and the perfect shade of lipstick to go with them?

When? June 6, 2017 from 10am – 4pm

Where? Binyon Vision Center – 411 East Magnolia Street

Why? Because we love Lafont and you will too!

No RSVP necessary – please come by!  We look forward to seeing you!

See photos of last year’s event here!

See the Facebook event here and say you’re interested to be reminded on the day of!

The Beauty of the Northwest Captured by Peter James Photography

Peter James Photography and Web Design

I hope that you’ve noticed the beautiful photo of Mt. Baker on the top of our website and of Whatcom Falls in the slide show on our website.  There’s no question that we live in one of the most beautiful, picturesque areas of the world.  Peter Klco of Peter James Photography has an amazing eye for capturing an overall breathtaking photo of our landscape with an attention to the small details that will leave you mesmerized.

Peter also does web design and we had the great pleasure of working with him on our website last summer.  He makes the design and site construction process very personalized, very well organized and brings a wealth of knowledge on the ever changing landscape (intended pun) of marketing yourself successfully on the internet.

Photography and Optometry – Visual Geeks!

We found many similarities between our worlds of photography and optometry- centered on the visual system and how to create the best possible images for our consumer.  Peter has a variety of cameras, lenses and equipment to create his images – while Dr. McEathron will sometimes prescribe a variety of glasses prescriptions to help create the clearest image at different distances (distance, reading, computer).

There are many choices of medium to print Peter’s images on and he’s lately chosen metal as a substrate of choice because of how vivid and bright the images appear.  We have many choices in lens materials and lens designs to offer our patients in glasses- but first recommend digital freeform lenses that provide vision most accurate to the prescription and highly customized for how the patient wears the prescription in their particular frame.

It was a joy to work with Peter and his team and we’d like to invite all of you to become familiar with his fantastic photography work and to seek him out for assistance with a website if the need arrives!  In addition to providing high quality work, the team is committed to giving back by planting 100 trees for every photo purchased and website created through the Trees for the Future campaign.

The Things Patients Say…

We have the unique opportunity to be present for an awesome “WOW!” moment in many peoples’ lives… the moment the world becomes clear!  Inspired by the adorable viral video last year of a baby seeing her mom for the first time (see here) the Binyon team would like to present our first edition of…

The Things Patients Say

“Everything is so sharp – I haven’t taken them off!” – – C, who thought she just needed her glasses for driving and wouldn’t wear them often
“I can see the points on the stars!” – – O (10 years old) about the star stickers on the ceiling of his bedroom

“I can see raindrops on the cars!” – – K, after putting on her contacts for the first time


<< QUIET … then big smile >> – – 10 month old C who was crying crying crying as Christie put her first pair of glasses on and she looked at her mom
“The roof has lines on it.” – – J, first time contact lens wearer talking about the shingles

I can’t believe how trees look- I can see the leaves when before it was a big blob of green.” – – R, 11 years old, first time glasses wearer

“Dr. McEathron – you saved my marriage – you showed my husband how the world looks when I don’t have my glasses on and he’s so much more understanding now.” – – L, 63 years old, very nearsighted
“I can see the mole on your face Mommy!” – – L, 8 years old when asked what she could see with her new glasses
“OH! Where did all those wrinkles come from!” – – C, 52 years old, putting on her first progressive lenses


A new world appears with clear vision – are you seeing to your full potential?  Come on in!  We’d love to share a WOW moment with you!

Seven Reasons to NOT Buy Glasses Online- Part 2

In a previous post, we focused on how the lenses in online glasses could present vision and safety problems.  We return to this topic of comparisons by focusing on the frames first…

Reasons 4 – 7 to NOT buy Glasses Online…

4. How long do you wear shoes that don’t fit right?

If you’re a long time glasses wearer you might know what we mean here…  A poorly fitting pair of glasses can really ruin your day.  You’re constantly pushing them up your
nose, your head feels like it’s in a vice or where it curves behind your ears seems to hit a pressure point that is aching by the end of the day.

It is obvious that you wouldn’t know about any fit issues unless you try the glasses on.  Some online companies allow you to do that- which helps. However, a few minutes on your face doesn’t necessarily equal a full 16 hour day of wearing the glasses with your lenses (which are heavier than the demo lenses).  The shoes felt so comfortable in the store when I tried them on…

We’d like to strongly advocate having a professional optician who is trained to see and explain any fit issues help you find something that fits comfortably!

Speaking of opticians- they are also trained to adjust glasses.  While they help you find the proper pair of glasses they are evaluating whether or not it’s possible to make adjustments to the frame to make it more comfortable or not- in some instances it’s not.  With a plastic bridge without nose pads (fixed bridge) – if it slides down your nose- it will always slide down your nose- there’s nothing that can be adjusted to prevent that.  However- if it bugs you where it’s sitting behind your ear?  Or is it sitting crooked because gasp!  your ears are slightly asymmetrical (don’t worry that’s 99% of the population).  An optician is here to help.

An ill-fitting frame can really cause a lot of problems.  Headaches, fatigue, red marks on your skin due to imbalanced weight of a frame on your nose… there are many well made glasses out there that will fit your face well and comfortably saving you lots of grief.

5. Just a slight adjustment = sweet relief

On the topic of frame fittings…  nothing stresses a trained optician more than adjusting low quality frames.  Inexpensive materials used to make inexpensive frames do not cooperate well and often lose form soon after an adjustment because of the shortcuts made in the manufacturing process to keep costs down.

Please consider this friendly warning- you might be beating a regular path to the optician’s chair for adjustments with online glasses.

The way glasses sit on your head can not only affect comfort, but vision as well.  Especially with progressive lenses, even the slightest adjustment can bring you into or out of focus.  Having a licensed optician dispense glasses they ordered for you with the proper measurements and adjust to your maximum vision potential and comfort leads to a successful glasses-patient relationship.  Happy eyes = Happy day!  Well, maybe not but I promise you- unhappy eyes can really ruin your day!


6. What’s the warranty?

The online glasses retailers who carry many name brands often do not have a relationship with the manufacturer themselves and cannot rely on the service and warranty available from the manufacturer.  In fact, many of the name-brand frames you find online at low prices are discontinued models.  Depending on the manufacturer, the lifetime for a glasses frame model may be 3-4 years on average.

When a frame is out of production- if the temple breaks, nosepad arm falls off, lenses get a scratch, unfortunately you’re looking at buying another pair of glasses.

What happens if the prescription isn’t working for you?  You might go in to see your optometrist again and find out the prescription numbers were not exactly right for your purpose… is there an option to have your glasses remade?  The relief of a patient satisfaction policy and warranty against damaged frames and lenses for a valuable medical device that helps you… see… is absolutely worth it.

7.  All Anti-Reflective Coatings are not created equal

There are two types of people in the world – those who love anti-reflective coating and those who hate it.  And you can spot the glaring difference a mile away.

A great anti-reflective coating provides many benefits – glare from light sources are all around us.  Shine that glare through an uncoated lens and it bounces around the lens- creating reflections.  When an anti-reflective coating is properly applied the light doesn’t stay in the lens and instead of bouncing around it passes through the lens into your eye.  Yeah- where it’s supposed to go.  This does two great things- allows you to see better, clearer even because you’re not competing with glare- you’re seeing the full picture.  Second the lenses look better.  You don’t see the glare and neither does the world looking at you!  They get to see your eyes- instead of a lens full of glare.

However- applying this coating to a lens is a complicated process!  A certified clean chamber for the coating to be applied is necessary- any dust that’s on the lens before it’s coated creates a flaw that can grow and grow into a cloudy lens that just won’t ever feel clean.  Have you had non-glare coating like that?  It might be a bad enough experience to put you in the hate crowd.

We’d encourage you to give anti-reflective coating another chance- from a store that can educate you about the quality of their coatings and has a warranty against scratches and damage to back up their quality claims.


Thank you for bearing with us for this discussion on a topic we’re passionate about- helping the glasses wearing community understand their options in eyewear and hopefully providing some reasons why online glasses are not the best choice.  If you have any questions- feel free to email us!  We’d be happy to respond in a future blog post.  Thank you again and best wishes for happy eyes!